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Pet Gazette interviews Hollings

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Emma Hollings describes the booming family run business

Hollings is a business that has seen huge expansion over the last 35 years. Today, it keeps £1.25 million in ingredients in stock to meet industry demand for its natural pet treats. Sales and marketing manager Emma Hollings said: ”We’ve seen growth year-on-year. The treats range began with a bulk box of 50 pig ears and we now have over 100 lines. “Hollings was started in 1979 by my parents, Jeff and Celia. They began by making dry dog foods and in 1981 bought our current premises in Skipton.” The couple created an 8,000sq ft factory and business continued to grow. In 1995 ex-butcher, Jeff, responded to wholesalers’ demand for dried pig ears by sourcing high quality meat and installing a drying room at the Skipton facility. 2004 saw more expansion when the company bought and modernised a purpose-built factory for the production of pet treats. Today Hollings has over 90 employees. But, despite its size, Hollings is still very much a family firm. “Myself, my father and my mother are all involved. We’re proud to be a family company and find family-run businesses are still common in the pet trade,” said Emma. “I have a brother, Charlie, who hasn’t joined the business yet. He’s a racing driver and does a lot of work for McLaren and Ferrari and races GT cars around the world (though we don’t think he’s The Stig!). He occasionally helps us with packing.”

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